Hero MotoCorp Limited, formerly known as the Hero Honda, is the largest two-wheeler manufacturer in the world. In the Indian market, the Hero brand accounts for nearly 40% share. The Hero MotoCorp dominates the lower capacity segments up to 150 cc. Hero Pleasure is a 100 cc scooter which has sales of nearly 25,000 units every month. The daily commuting college girls and office going ladies prefer the Pleasure because of the ease in handling it on the city roads. Even daily commuting male passengers increasingly use the Pleasure.
Hero Pleasure was launched in 2005, and it was refreshed in 2013 when the Hero MotoCorp updated many of their models. Priced at around Rupees 43,600, the Pleasure comes in attractive colours of black, green, blue, red, orange, silver, purple, white and a combination of red and white. The special features of the Pleasure are a large storage space below the seat for storing items like helmets and sundry items like bottles and papers and a mobile charging socket below the handle bar. The integrated brake system allows right lever usage for front brakes only and left lever usage for the front and rear brakes together.
The console of the Pleasure has an analogue speedometer, fuel gauge and a low fuel indicator. The electricals of this self start scooter include a 4 Ah capacity MF battery, 35w multi reflector headlamps, 5/21 watt tail/brake lamps and a stand indicator. The Chassis is high rigidity under bone type and the suspension is bottom link with hydraulic damper at the front and swing arm with hydraulic damper at the rear.
The Hero Pleasure is powered by a 102 cc, 7 ps and 7.85 NM torque engine with carburetor type injection and CDI type ignition with one spark plug. The clutch is dry automatic with chain transmission. The Pleasure accelerates from 0 to 60 kmph in 9.9 seconds and has a mileage of 54 kmpl and a top speed of 77 kmph.
The dimensions of the 104 kg Hero pleasure are 1750 mm length, 705 mm width, 1115 mm height, 1240 mm wheel base and 125 mm ground clearance. The wheels are 10″ alloy wheels and the tyres are tubeless with the specification 3.50×10-4PR/51J at the front and the rear. The brakes are internally expanding drum type at the front and the rear.
The integrated braking system, extra storage spaces, lightweight, a large oval shaped easy to read console and larger and wider comfortable seat are the plus points of the Hero Pleasure. The ride quality, style, overall mileage and the brake system are also above average. The main competition for Hero Pleasure comes from the popular scooters like Honda Dio and the TVS Scooty Pep+.